Hi all !
A few weeks ago, Aero, our in-house campaign management tool got a huuge update, not only enabling razor-sharp tracking, but also improving communication with our external vendors, and clear repartition of roles along the creation of campaigns flow.
- Tracking enabled for groups of campaigns, and refined down to email creative precision, with each intermediate level tracked as well (campaign, ad, segment, slice). You can now know where do your customers come from at each level of grain !
- Implementing a non-error prone way of inputting and sharing the data, to ensure data consistency and accuracy across all the campaigns of all the countries. We have simplified the creation process and increased the focus on the important data.
- Advanced reporting ! With clean and well organized data, we are just one step away from beautiful reports on our favourite BI tool.
Here is a small infography in order to remember what is Aero about, and what are some of the improvements that has been implemented recently. Enjoy !
Big thanks to Shyam and Ashvin, who helped on the business side for this update, as well as all the campaign execs and the email team !
– Aurelien