crm

Personalisation is about being fast and precise To a personalised experience With the help of CRM and Performance teams, we’re currently working on a way to identify customers, even if they’re not logged in and retrieve as fast as possible their profile (RFM, Beauty Tribe, Loyalty Tier, etc.). That’s why we need a Cheetah! A new cookie (yummy) When a user is logged in, a cookie is placed on their browser.