analytics

Facebook, Criteo, Adwords, Ematics, Dynamic Yield and many more. You might know well at least one of those companies with whom we work. Those companies can provide us great tools and data because we are sharing with them valuable data: our tracking data. That’s where marketing pixels come in! Marketing/Advertising pixels are small snippets placed on the website to collect information about the visitor and his online behaviour. From this data, you can set up your goals, evaluate your conversions and so on.

Last Click attribution model As businesses are publishing marketing medias through dozens of different channels, a possibility to attribute each earned dollar to one of them has quickly become a real necessity. Some tools appeared and helped to attributes these revenues to the different channels: Google Analytics is one of them. If we fly back 10 years ago, the ability from the servers wasn’t allowing these tools to calculate complex attribution models.