aero

Hi all ! A few weeks ago, Aero, our in-house campaign management tool got a huuge update, not only enabling razor-sharp tracking, but also improving communication with our external vendors, and clear repartition of roles along the creation of campaigns flow. Tracking enabled for groups of campaigns, and refined down to email creative precision, with each intermediate level tracked as well (campaign, ad, segment, slice). You can now know where do your customers come from at each level of grain !

This article explains how to use the Red Zone Calendar in our in-house campaign management tool, Aero. A campaign is considered red zone if the estimated traffic is sufficiently high that it will be necessary to notify the tech team and allow them to scale in advance. Get the Red Zone Calendar Are you here to get the Red Zone Calendar generated by Aero ? You are on the right post, follow me !

Aero team is relesing some new features to help tracking our marketing campaigns diffused on our mobile platforms. Tracking campaigns with Aero is always a question links… you know that! Which brings me to this question: Did you know that mobiles app “pages” also had links? If you create a campaign, and you need to redirect your customers to a particular page (ex www.sephora.sg/categories/makeup), it’s easy: You create a Landing Page on your Aero campaign page You Generate the link depending on the ad you’re working on So, mobile now!

Why / when do you need a Google account? Most of our platforms are requiring Google connect. Sometimes, it’s optional (Colors or Aero, you can use the Magic Links), and sometimes it’s compulsory (Delta). Anyway, having a Google account will save you a lot of time, whatever the platform you’re using. Do I have to have/create a Gmail account? No! A Gmail address is a Google Account, but we won’t grant @gmail.

Hi all, It is now possible to mention groups in AERO ! This will notify every person in a group (every designer, every lawyer, …) and facilitate the communication. You can then see who you are about to notify by hovering the mouse over the group icon that appeared : Here are the different groups that you can notify : Community managers : @communitymanagers Content : @content Copy Writers : @copywriters

Hello everybody, Notifications on AERO have been completely re-engineered and are now integrated into the platform. Notifications : New notifications appear now on the top-right corner of your browser. You can click on the “VIEW’ link to access directly the related information You can find all your active notifications in a new tab on the left menu When do you get notified ? Someone mentioned you in a comment (you also receive an email) A new campaign has been created (you also receive an email) Someone added a media to a campaign that you follow Someone added an ad to a campaign that you follow Someone updated a campaign that you follow How to follow a campaign ?

We are exited to annouce two major releases today. Comments Because we believe good communication is essential to create efficient marketing campaigns, we created a new comment feature, allowing you to easily communicate inside Aero. Some information is missing ? A media is not displayed correctly ? You need an advice to finalise your creative work ? You can now use Aero’s comment section to fix this issues. An other communication channel ?

Last update on Aero: It’s now possible to preview the images directly in Aero without having to download them. Of course from the preview you’ll see a link to download them. Image file names have also been integrated. Happy publishing!

Images are using placeholders to diplay low quality thumbnails while downloading the real files.