spider

The spider’s web is growing! After the Spider’s dashboard, let’s introduce fresh audiences. How do I keep my audiences fresh? Everyday, Spider is updating more than 20 audiences in Facebook and Adwords. We are sending a list of users who belong to the segment to our marketing channels and it’s almost trivial to get those lists from Big Query. What if a user doesn’t belong to this segment anymore? Is he still in the audience?

We are excited to introduce you to Spider : Our new segments integration Tool. Spider, fresh and continuous custom audiences Presentation Spider is our new automation tool for sending customer segments to different channels. Integration Channels Available (to be continued): Facebook - custom audiences Adwords - custom audiences Carnival - mobile push notifications One Signal - web push notifications Deltax - marketing platform Dynamic Yield S3 Sephora Google Cloud Storage All Automations Are Customizable : You can export all the segments you want You can define the update frequency You can breakdown per country You can choose many channels (within the available list) Why Automate My Segments Extraction?