We are excited to introduce you to Spider : Our new segments integration Tool.
Spider, fresh and continuous custom audiences
Presentation
Spider is our new automation tool for sending customer segments to different channels.
Integration Channels Available (to be continued):
- Facebook - custom audiences
- Adwords - custom audiences
- Carnival - mobile push notifications
- One Signal - web push notifications
- Deltax - marketing platform
- Dynamic Yield S3
- Sephora Google Cloud Storage
All Automations Are Customizable :
- You can export all the segments you want
- You can define the update frequency
- You can breakdown per country
- You can choose many channels (within the available list)
Why Automate My Segments Extraction?
- Save Time – Custom Audiences are a powerful marketing tool especially for Adwords and Facebook and it takes time to update.
- Scalability – You can create as many segments as you want to create and choose different integration channels.
- Increase Conversion – Your segments can be updated on a daily basis and you can run almost real-time Marketing Ads.
And concretely ?
Example 1 (Performance Marketing):
Black Card member segments is updated on a daily basis for Adwords and Facebook.
- Day 1 - I buy my first product on Sephora.sg
- Day 30 - I become White Card Member
- Day 31 - Spider updates the White Card Audience on Adwords and Facebook
- Day 31 – I see all running ads for Black Card Member
Example 2 (Website Recommendation):
Lipstick Addict (Beauty Tribes) segment is sent to Dynamic Yield (recommendation tool provider) on a daily basis
- Day 1 – I buy a lipstick on Sephora.co.th => I become a Lipstick Addict Thailand
- Day 2 – Spider sends to Dynamic Yield the Lipstick Addict Segment updated
- Day 2 – I go on Sephora.co.th
- Day 3 – The recommendation carousel shows me only lipstick products
–
Spider can support all Sephora Digital Teams, if you think this could help you ===> Contact us!
– Anaïs Ghelfi